Moving Art Into the Digital Space with Intaglio
By Iyana Jones
As the digital space continues to grow exponentially, the newest addition to this space is art. Intaglio, the company behind a groundbreaking new digital program, strives to close the gap between auction houses, buyers and artists by placing “tags” on artwork that contain block chains, in order for all parties to effectively communicate about the piece.
The simple explanation of the program is this: artwork will be tagged with a physical sticker that allows people to access information about the piece without going through the struggle of communicating between several different parties. This easy access to information will make it more efficient for buyers and sellers to authenticate art as well as keep track of different pieces. It would also be cost effective for everyone involved because it will remove the need to pay for expensive tracking, shipping, and insurance.
Block chains are becoming a growing method in technology because they act as a digital record keeper, where approved parties can make comments about the piece itself. An artist, for example, would be an authenticated party for a piece of his own work, because they would be able to tell if a piece being sold under their name is real or fake. Only the trusted elites of the industry would be able to to become authenticated parties and comment on block chains, which creates a safe buying environment for everyone involved. General audiences can still view the block chain but won’t have the access to change information on it. In this way, anyone considering any form of interaction with this art will know that information provided about it is accurate.
The goal of this platform is to rid the art community of fraudulence and miscommunication. Through the authentication process, fraudulent pieces are less likely to get approval comments from the committee of verified members. In addition, if there are questions about a piece, all people on the block chain have access to information to directly resolve their problem, rather than having to backtrack through several different people. General audiences can scan the tag to get information about the artwork, which is a spreading trend that companies like Snapchat and Spotify have utilized.
Technology and its relationship to art is rapidly moving forward, and Intaglio is taking the reigns with this new platform.