Weekend Takeover: Vlad Mitrichev

Our Instagram takeover this past weekend was Russian conceptual photographer Vlad Mitrichev, who pushes people to strive for something beyond consumption. Studying originally to become a film director his creative approach resides somewhere between that of a director and that of a fine artist. He creates his images using a creative process that mimics commercial fashion photos, a language very familiar to most people, and instills them with new meanings.