More than Innovate: Create
When the photo of your avocado toast has finally reached 30 likes on Instagram, you probably feel excited until you see a photo of someone on aerial silks descending above the ocean get 10,000 likes. While your mom enjoys seeing the same photo of your breakfast every day, most people are going to scroll past until they see something that catches their eye. The photos that are more creative than yours will typically get more likes.
This week is World Innovation and Creativity week; Innovation progresses the status quo while creativity speaks to the human essence. Without innovation, you would have no way of watching the newest Netflix movie on your phone without using up any of your data. And without creativity, that movie wouldn’t have been made. Together they give free rein to the unlimited imaginative potential, without forcing the spark of progress to be brought back to the hard pavement of reality.
If you turn on the TV there are robots holding poltical debates or cars that can drive themselves, for these you have innovation to thank. Innovation and creativity have enabled people to not only experience a better quality of life but also access more from life. Creativity gives people so much more than just what they need.
As of 2018 (just last year) the holiday falls six days after Leonardo da Vinci’s birthday and one day before International Mother Earth Day. World Creativity and Innovation week is well positioned to encourage creative multidisciplinary thinking.
One cannot survive without the other. Creativity spurs innovation and innovation implements creative ideas. Understanding the complexity that innovation and creativity have woven together encourages both to prosper. Through this combination, our world can become a driving force for change.