GIZMODO Presents...

GIZMODO Presents A Unique & Interactive Exhibition of Photographs

from The Intel-Inspired Ultrabook™ Shooting Challenge

November 15, 2012 - 329 Broome St, NYC

Photographers traveled to Austin, Boston, Costa Rica, Miami, Paris, and San Francisco with their photo gear and Intel-Inspired Ultrabooks™

NEW YORK – Gizmodo, the go-to authority for technology news and digital culture, is partnering with Intel to present a highly

interactive exhibition celebrating a collection of photographs from The Intel-Inspired Ultrabook™ Shooting Challenge.


The exhibition will be free and open to the public at

329 Broome Street between Bowery & Chrystie Street in Manhattan, November 15, 2012 from 11 AM – 6 PM.

A press preview will take place on November 14, 2012 from 7 – 9 PM.

The Shooting Challenge is an ongoing Gizmodo feature that provides readers

with an opportunity to experiment with a new photography theme announced every week.


The Intel-Inspired Ultrabook™ Shooting Challenge has taken these ongoing competitions to the next level by expanding the

contest to the professional realm with accomplished photographers Taylor Davidson, Diana Levine, Douglas Sonders, Ryan

Russell, Scott Rinckenberger, and Steven Taylor. These photographers were selected to venture to six different cities, offering

Gizmodo readers a behind-the-scenes look at their creative process and how the Ultrabooks™ enhanced their experiences.

InstaDerby, a popular Instagram-powered contest experience, follows the same formula of challenging people from around the

globe to take pictures of a weekly theme, and encourages followers to vote on submissions. A specialized InstaDerby contest has

been developed to honor the global aspect of The Intel-Inspired Ultrabook™ Shooting Challenge where people are encouraged to

take pictures of things that inspire them in their cities during the week of November 12-19 and submit them under the hashtags

#mycity and #instaderby for a chance to win an Ultrabook™.

The exhibition will engage visitors with:

Exhibited photos from the six photographers along with looping film footage of the artists’ behind the scenes experiences. Photos hashtagged #mycity or #ultrabookspotted will be printed via Instaprint and gifted to gallery visitors.

Photos submitted to InstaDerby via #mycity and #instaderby will be shown on a digital display in the gallery. Visitors will be able to vote for InstaDerby live at the gallery with on-site Ultrabooks.

Six Ultrabook™-powered photobooth installations featuring themes of the six cities of The Intel-Inspired Ultrabook™ Shooting Challenge. Photos will be taken with a desktop version of Instagram where attendees can tag themselves.

private reception will be held with the photographers on November 14 from 7 – 9 PM to present the collection of photos and

videos to invited guests. The Intel-Inspired Ultrabooks™ used in each challenge will be available for attendees to engage with.

A panel discussing photography and inspiration with the featured photographers will be held on Nov.15 from 6-6:30PM.


This interactive exhibition is not only reflective of the skilled insight of the celebrated photographers but also of an encouraged

creative global participation that can only be achieved when we work with Ultra-Sleek, Ultra-Responsive Intel-powered

Ultrabooks™ that is “sleeker, lighter, faster, more responsive, and longer lasting.”



Twitter: #mycity #ultrabookspotted

For more information about the related InstaDerby challenge, please visit:



Gizmodo is one of the best-loved technology sites on the web. From everyday electronics to breakthrough science and smarter

design, Gizmodo explores how machines power our world. Technology used to be the province of industry insiders,

but today it is everywhere. And with almost 6 million readers each month, so is Gizmodo.


Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies

that serve as the foundation for the world’s computing devices. Additional information about Intel is available at and


Intel, the Intel logo and Ultrabook are trademarks of Intel Corporation in the United States and other countries.

* Other names and brands may be claimed as the property of others.

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