Exhibition Review: Sotheby’s | Pier 24 Pilara Family Collection
Written by Wenjie (Demi) Zhao
Photo Edited by Haley Winchell
Copy Edited by Kee’nan Haggen
Step into a world of unparalleled vision and depth as Sotheby’s presents the Pier 24 Pilara Family Collection, one of the most comprehensive assemblages of 20th-century and post-war photography. For over a decade, Pier 24 Photography has provided a venue for photographers, educators, collectors, and curators to share photographic works and ideas. Now, two decades later, the Pilara Family Foundation Collection will be unveiled through a dedicated sales series at Sotheby’s, estimated to reach over $15 million.
The preview will open to public for free from April 27 to April 30, immerse yourself in the history and evolution of modern art and photography — ranging from an 1877 panorama of San Francisco to a complete set of Garry Winogrand’s The Animals from the 1960s, and everything in between — as you explore this unrivaled survey of American photographers. From May 1 to May 2, the Evening and Day Sales at Sotheby’s New York will feature 200 lots from many of the greatest voices in 20th-century photography and contemporary artists who continue to push the medium's boundaries into exciting new territory.
The Collection offers a breathtaking glimpse into the power of photography and image making, exemplifying the best of the medium’s ability to transcend documentation. Portraiture constitutes over 50% of the collection, and there is incredible richness in the deep holdings of FSA era works by Dorothea Lange.
The depth and unparalleled quality of the Collection are conveyed through an extraordinary range of subjects: television screens glowing in fifty-two empty rooms (Lee Friedlander); an isolated tract home in a Colorado subdivision (Robert Adams); a white baby cradled in the arms of their African American nurse in South Carolina (Robert Frank); and a breakfast of cantaloupe and pancakes, amidst other scenes of daily life from small towns and cities across the United States (Stephen Shore). There are also superlative works by contemporary artists such as LaToya Ruby Frazier, Alec Soth, Katy Grannan, Richard Learoyd, Hiroshi Sugimoto, Hank Willis Thomas, Wolfgang Tillmans, Christopher Williams, and others, showcasing a diverse range of artists and voices.
The Evening Sale, in particular, is curated to reflect some of the most unique and rare bodies of work produced since the mid-20th century. The Evening Sale will feature 56 lots by many of the greatest voices in 20th-century photography as well as artists currently pushing the boundaries of the medium into exciting new territory, including but not limited to: Richard Avedon, Lee Friedlander, Hiroshi Sugimoto, Garry Winogrand, Robert Frank, Dorothea Lange, and Nicholas Nixon, with sales ranging from $250,000 to $700,000. With a focus on portraiture, American color photography, and the industrial landscape, the sales highlight the various ways the Collection conveys a kaleidoscopic view of contemporary American life.
However, the Pilara Family Foundation Collection is more than just a survey of American photographers. It is a testament to Andy Pilara and Mary Pilara’s dedication to sharing these photographs with the public and offering educational opportunities. In July 2025, the Pilara Family Foundation will pivot its philanthropic focus, transitioning from an operating foundation to a granting foundation. All proceeds will be directed to charitable initiatives in healthcare research, education, and the arts—philanthropy and giving back to the community.
As you explore the Collection, you’ll discover a thematic throughline that reveals a vision of America encapsulated by multiple generations of artists, spanning decades, geography, and backgrounds. With Andy Pilara's singular vision in bringing them together, the Collection presents an opportunity to explore not only its comprehensive quality but also the threads and narratives that connect artist to artist.
Don’t miss this once-in-a-lifetime opportunity to experience the Pier 24 Pilara Family Collection at Sotheby’s. Let these photographs' emotional intensity and visceral power consume you as you step into a world of unparalleled vision and depth. As photographer Neil Selkirk once said, “Photography, like food, should be consumed through the gut.”
Special thanks to Sotheby’s Communications Manager Zoe Malliaros and Sotheby’s Global Head of Photographers Emily Bierman for their dedication and details mentioned in this article.
For more information, visit Sotheby’s website.